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Research papers

Outdoor advertising

This paper describes the method with which r+m, in conjunction with Publex, carried out research into the measurement of billboard coverage. First we will discuss the assumptions that are the basis of this study - central to this being - the premise...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Frank de Munnik, Will J. A. Nelissen
June 15, 1990
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Citation

de Munnik and Nelissen (1990a, June 15). Outdoor advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/outdoor-advertising